Sittin In My Room…

23 01 2014

Got an INSPIRATION!

Sittin in my room got an inspiration

No one ever did it.  Its an innovation

How we gonna do it? Thats implementation.

Tellin you about it thats my motivation!

 

365 plus makin it real

Once a week wrtiting all about the deal

Never hit my mojo couldn’t get the feel

Started with a temper took the time to heal.

 

Then it popped off

Not a knock off

Blow the roof off

Time to show off

Its a stand off

Or a face off

Not a Madeoff

Wasnt paid off

 

But I know that when I speak or take it slow

I get lost, it aint me…you would never know

If I dont bring it strong the chance would blow

 

So Yo go!

Get your Mo Jo!

Let the words flow

From the front row!

 

Woah!

 

Sittin in my room got an inspiration

No one ever did it.  Its an innovation

How we gonna do it? Thats implementation

Tellin you about it thats my motivation!

 

EYE CUBED





Your Resolutions (Revisited)

17 01 2014

It is never too early or too late to take an Eye Cubed look at your focus…





The End of the Beginning (for Eye Cubed U)

16 01 2014

And the Beginning of a New Journey!  Join me….





Today’s Destination – Innovation City! All Aboard The Eye Cubed Railway.

19 11 2013

Welcome on board Eye Cubed Railway.  Captain David Sussman speaking on our way to Innovation City aboard The Inspiration.  Our super-speed train travels to the future faster than the speed of business.  So buckle up and get ready to roll.

Eye Cubed Railway

You are the select few ready to take the journey.  Each stop is a critical junction taking us closer to Inspiration City.  Allow yourself to disembark at each stop to re-orient.  Finally,  feel the power of stepping out of Inspiration smack in the middle of innovation!

First Stop              Education Junction

Know the industry.  There are a maze of streets out there.   This means reading, studying and observing.  Become familiar with the processes your competitors are following.   Study newspapers and journals to determine trends.  Know why some of your competitors are no longer in the game and what the new competitors are doing differently.  Put a critical eye on the track your company has been following and evaluate your results.

Second Stop          Finance Center

Know the Economics of your industry and your company.   Each floor offers you the focus on a different key question.  (1) What are the consumer trends?  (2) What impact has technology had on the way you do business?  (3) Has the global economy had an effect on your bottom line?  (4) Are there local economic factors impacting you?  (5) Is it difficult to hire competent employees?  (6) Does your marketing effort have to be updated?   (7) How recognizable is your brand?  (8) Where are the bottlenecks impeding evolution? The questions (and floors) are endless.  Take the time to ask yourself all of them.  Each question has tremendous value.

Third Stop                  Solutions Canal

Just thinking about these aspects of your business will give you the impetus for developing solutions to the concerns you have uncovered while exploring the Finance Center.   Perhaps you will come up with a solution for each issue.  Categorize the potential solutions and focus the solutions on specific target categories.

Now rest as you traverse the canal!   Yes, rest.   Go to a quiet place—your choice—a comfortable couch, your bed, sitting in your car as you float from lock to lock.   Shut off the phone.  Quiet music is allowed if it silences the chatter in your brain.  Give your mind the problems you want to solve—one at a time, and let this marvelous machine do its work.   You’ve fed your brain a wealth of healthy information.   It will digest and deliver.

Fourth Stop          Innovation City

Not every idea is appropriate or will work.  Nor is your organization ready for each idea as you uncover them.  Since this is a personal journey, you have the control of which idea to bring forward.  But don’t jump off the train too soon.  Wait for the best time to step out of Inspiration and onto the solid footing of Innovation.  For now, you will keep the possible solutions to yourself.   Develop your strategy to disclose once you have safely arrived in Innovation City.

There are many ways to get from where you are today all the way to Innovation City.  Some modes of transportation may be faster. Other modes of transportation may appear more attractive.  However, when you get on this train, you are guaranteed an on-time arrival.  Remember, it does not help your organization if you arrive in Innovation City too late.  Nor does anyone want to crash along the way.  The Eye Cubed Railway is the safest, most reliable means of corporate travel. We know you have a choice when it comes to Inspiration, Innovation and Implementation.  We are thankful that you chose us.  Enjoy your trip!





Never Let Them See You Sweat!

5 11 2013

I had ridden Rhythm, a 14 year old majestic Morgan horse, a few times before this recent visit to the barn.  Though today was going to be different. I was on my own.  For the first time, my riding instructor was not by my side.  I was confident.  As I lead Rhythm from the barn and to the riding arena I believed Rhythm and I were in sync.  It was going to be a great ride.

Sessel and Rhythm

 As I entered the ring, I glanced over my shoulder and noticed the only noise was of the wind rustling the colorful Fall leaves.  I prepared to step into the stirrups and sit in the saddle.  I took one more look around.  I was truly on my own.  Thoughts flashed through my head.  Is it smart to be riding alone?  Can I really handle this horse?  I mounted the saddle and settled in.  Now, I was nervous.  As I moved the reins into position, I thought this may not be such a great idea.  Just one guy sitting on top of a thousand pound horse ready to run!  I felt a bead of perspiration role down my brow. My hands shook.  As I eased Rhythm into a walk, his head shot up with excitement.  Was he nervous too?  Clearly this wasn’t going to be a nice walk around the ring that I had envisioned.

Rhythm sensed I was nervous, and he became jittery too.  We were heading towards the fence.  I had to pull him into a quick turn to keep us from hitting the fence.  I was breathing faster, and we tried again.  I knew I needed to calm down, however I couldn’t summon the “calm” I needed.  Once more Rhythm fought to run, then side to side he strained against my lead.  Rhythm stopped and I dismounted.  No way was this safe.  Defeated I took Rhythm back to the barn.

During my drive home, I reflected on my failed ride.   When I was calm, Rhythm was calm.  When I got nervous,  Rhythm got nervous.  Clearly I needed to pull my nerves under control.   Rhythm was sure that a nervous rider was on board.  And following my lead like all great horses do, he became nervous and tense himself.  As I turned into my garage, I realized this lesson in leadership applied to all that I do.

Just like our majestic horse, Rhythm, the great people I lead respond to my every emotion.  A leader has to be cool under pressure, calm during a crises, and energized to succeed against all forces all the time.  Your team will derive it’s strength from your demeanor, energy and enthusiasm for your strategic mission. You must control your nerves and emotions.  If you portray panic and fear, then they will wither like their leader and spread the negativity throughout the team.  So, to keep your team inspired and driving towards success, never let them see you sweat!

Tips for keeping calm in the storm:

  1. Daily am exercise!  Sound body, sound mind.
  2. Leave your home life at home.
  3. Play your favorite “pump up” tune during the last 5 minutes of your commute.
  4. Before you walk in the office tell yourself, “It’s show time baby!”
  5. Greet everyone with a smile and a vibrant “Good morning!”
  6. While at work, find a quiet place to regain composure if the pressure is mounting and refer to #4.

Let me know how it goes.

This Post was written by Mark Sessel, President/CEO of PFP





How Effective Is Your Corporate Social Media Strategy?

29 10 2013

Where do you fit on the social media continuum?  Many folks have some friends on Facebook (1.1 billion users), an incomplete profile on LinkedIn (240 million users), a bunch of views on Youtube (1 billion unique users/month) and that is about it.  While many folks don’t tweet (555 million users) regularly, ALL of us have purchased a ton of things online.  Fewer of us write checks than ever before and many use our “phone” to transact financial business and get answers to a myriad of questions.  Regardless of where you are personally on social media and how you measure your activity today compared to five years ago, your findings will be not be shocking.  We have all made individual moves forward.  So what about your corporate plan?  What moves has your Eye Cubed organization made or is preparing to make?

social-media-seo-logos

My company, PFP, started our LinkedIn Group “Where Your Credit Union Goes To Grow” in March, 2013 and the group consistently grows each month.  When you search Groups in LinkedIn under “Credit Union”, we are currently ranked #28!  That is a good start to a very robust plan.   Our purpose is to become national thought leaders and value generators for the credit union industry.  We are definitely on the best platform.  Nothing compares to LinkedIn to achieve the goal of B to B networking.

You cannot prove you can swim when you only have your foot in the water!

We have only just begun.  It is fair to say that our initial foray into social media has merely taken us out of the gate and represents a small fraction of our overall strategy.  When you combine our B to B and B to C strategies, we will be managing ten social media pages via five platforms in 2014.  We have a ton of work to do to build our community and provide meaningful value.

This aint no “Field Of Dreams”…. For everyone to come, we have to do more than just “Build it”!

There are three core competencies needed to have a successful social media game plan:

  • Content Acquisition
  • Marketing/ Dissemination
  • Community Acquisition

Most organizations are unwilling to excel at all three consistently over a long period of time.  If one of the above is ignored, the overall initiative will be off balance and will miss the mark.

  • It takes time to provide meaningful content.
  • It requires work to develop original thought.
  • It takes diligence to demonstrate effective distribution.
  • It takes effort to build a growing network.

You need “numbers” to play the numbers game!        

We need to get comfortable with the fact that “small” percentages of our network will see our efforts and a “smaller” percentage will act on it.  The good news is that those numbers are relative and become “big” when our social media community is “big”.  Like any marketing and sales strategy, metrics drive our activity.  As we develop a track record of actions and measurable results, we will improve the top line and bottom line by focusing on the activities that drive our metrics beyond our targets.

We are building an asset, not buying a lottery ticket.  Eye Cubed companies invest the time necessary to build by executing a sound strategy.  While social media is not a new concept to anyone, for most companies, infusing an effective plan into the culture is pure innovation and fits neatly into the Eye Cubed philosophies presented in the prior posts.

Eye-Cubed leaders need:

  • Vision to feel the Inspiration
  • Vision to see the Innovation
  • Vision to execute the Implementation




How Do You Individually Package Inspiration? (Market To Your Audience)

23 10 2013

Individually Wrapped Inspiration

We have determined that Eye Cubed companies have folks with many different strengths, qualities and talents.  What has to happen to maximize your team’s capabilities is to create and sustain a culture with an open forum where your team members have an opportunity to:

  1.  Think, Speak and Be Heard

Since you’ve hired Eye-Cubed TALENT, you have to be ready to deal with the range of output, ideas and energy that goes along with them.  The output will vary greatly primarily due to the individuals on your team who come with their own personal history coupled with an individualized inspirational trigger-point.  Let us explore how to package the inspiration needed in each case:

Self-Motivated Inspiration.

We have those leaders who self-inspire and need very little outside influence.  Their personal development has been fostered living in households where parents had high expectations for their success.   They were forced to forge their own paths and in so doing they became independent and creative problem solvers.   They will anticipate problems and come up with solutions.   Leaders who are self-motivated need an opportunity to be heard on a solo platform.  To get the most out of their innate ability, they have to feel appreciated and need recognition.  Their inspiration is global.

Group Oriented Inspiration.

Here is where you find your Eye-Cubed team member who manages the highest performing teams.   There is no need for you to individually recognize them as they are satisfied when their team or group succeeds.  They are used to working through family challenges as a team made up of supportive members with common goals.   To get the most out of their inspirational ideas, they require time to meet and work together.   They need a clear expression of the problem and then an opportunity to develop solutions together.   They do not mind allowing other leader to take the spotlight.  They are most satisfied when their team exceeds expectations.  Their inspiration is goal oriented.

Role Model Driven Inspiration. 

Every day many of your team members will be working on their own self-development.  They reach for personal fulfillment based on the success and achievement modeled by others.   These are independent workers who are given a task and run with the ball to the finish line.   They follow their role models and are, in turn, inspired to accomplish individual greatness.   These leaders need strong mentors and a culture where personal growth is encouraged.   At home they were inspired by powerful role models.  Their inspiration comes from personal achievement and is self oriented.

Your task as an Eye-Cubed Leader is to identify the inspirational style of your team members and provide an atmosphere where each of these uniquely packaged styles can thrive.  Allow each one to THINK in their own style.   Provide a forum for them to SPEAK and be respected.  And let them know they have been HEARD by acknowledging their ideas.  The ideal culture will allow the diversity within your company to be your market differentiator and bring you an unstoppable competitive advantage.

In addition to the consistent Inspiration that will drive your corporate initiatives, Inspiration is needed at every strategic inflection point.  At the most critical points in time, your Eye-Cubed team must come up with the most innovative solutions to get things done.   Solving similar problems the same way over and over again causes redundancy and guarantees the same or degrading results.   Henry Ford said it best: “If I’d asked people what they wanted, they would have asked for better horses.”  Let your leaders and team members feel the satisfaction,  energy and innovation that grows with Inspiration that permeates throughout your organization.