Sittin In My Room…

23 01 2014

Got an INSPIRATION!

Sittin in my room got an inspiration

No one ever did it.  Its an innovation

How we gonna do it? Thats implementation.

Tellin you about it thats my motivation!

 

365 plus makin it real

Once a week wrtiting all about the deal

Never hit my mojo couldn’t get the feel

Started with a temper took the time to heal.

 

Then it popped off

Not a knock off

Blow the roof off

Time to show off

Its a stand off

Or a face off

Not a Madeoff

Wasnt paid off

 

But I know that when I speak or take it slow

I get lost, it aint me…you would never know

If I dont bring it strong the chance would blow

 

So Yo go!

Get your Mo Jo!

Let the words flow

From the front row!

 

Woah!

 

Sittin in my room got an inspiration

No one ever did it.  Its an innovation

How we gonna do it? Thats implementation

Tellin you about it thats my motivation!

 

EYE CUBED





The End of the Beginning (for Eye Cubed U)

16 01 2014

And the Beginning of a New Journey!  Join me….





Today’s Destination – Innovation City! All Aboard The Eye Cubed Railway.

19 11 2013

Welcome on board Eye Cubed Railway.  Captain David Sussman speaking on our way to Innovation City aboard The Inspiration.  Our super-speed train travels to the future faster than the speed of business.  So buckle up and get ready to roll.

Eye Cubed Railway

You are the select few ready to take the journey.  Each stop is a critical junction taking us closer to Inspiration City.  Allow yourself to disembark at each stop to re-orient.  Finally,  feel the power of stepping out of Inspiration smack in the middle of innovation!

First Stop              Education Junction

Know the industry.  There are a maze of streets out there.   This means reading, studying and observing.  Become familiar with the processes your competitors are following.   Study newspapers and journals to determine trends.  Know why some of your competitors are no longer in the game and what the new competitors are doing differently.  Put a critical eye on the track your company has been following and evaluate your results.

Second Stop          Finance Center

Know the Economics of your industry and your company.   Each floor offers you the focus on a different key question.  (1) What are the consumer trends?  (2) What impact has technology had on the way you do business?  (3) Has the global economy had an effect on your bottom line?  (4) Are there local economic factors impacting you?  (5) Is it difficult to hire competent employees?  (6) Does your marketing effort have to be updated?   (7) How recognizable is your brand?  (8) Where are the bottlenecks impeding evolution? The questions (and floors) are endless.  Take the time to ask yourself all of them.  Each question has tremendous value.

Third Stop                  Solutions Canal

Just thinking about these aspects of your business will give you the impetus for developing solutions to the concerns you have uncovered while exploring the Finance Center.   Perhaps you will come up with a solution for each issue.  Categorize the potential solutions and focus the solutions on specific target categories.

Now rest as you traverse the canal!   Yes, rest.   Go to a quiet place—your choice—a comfortable couch, your bed, sitting in your car as you float from lock to lock.   Shut off the phone.  Quiet music is allowed if it silences the chatter in your brain.  Give your mind the problems you want to solve—one at a time, and let this marvelous machine do its work.   You’ve fed your brain a wealth of healthy information.   It will digest and deliver.

Fourth Stop          Innovation City

Not every idea is appropriate or will work.  Nor is your organization ready for each idea as you uncover them.  Since this is a personal journey, you have the control of which idea to bring forward.  But don’t jump off the train too soon.  Wait for the best time to step out of Inspiration and onto the solid footing of Innovation.  For now, you will keep the possible solutions to yourself.   Develop your strategy to disclose once you have safely arrived in Innovation City.

There are many ways to get from where you are today all the way to Innovation City.  Some modes of transportation may be faster. Other modes of transportation may appear more attractive.  However, when you get on this train, you are guaranteed an on-time arrival.  Remember, it does not help your organization if you arrive in Innovation City too late.  Nor does anyone want to crash along the way.  The Eye Cubed Railway is the safest, most reliable means of corporate travel. We know you have a choice when it comes to Inspiration, Innovation and Implementation.  We are thankful that you chose us.  Enjoy your trip!





How Effective Is Your Corporate Social Media Strategy?

29 10 2013

Where do you fit on the social media continuum?  Many folks have some friends on Facebook (1.1 billion users), an incomplete profile on LinkedIn (240 million users), a bunch of views on Youtube (1 billion unique users/month) and that is about it.  While many folks don’t tweet (555 million users) regularly, ALL of us have purchased a ton of things online.  Fewer of us write checks than ever before and many use our “phone” to transact financial business and get answers to a myriad of questions.  Regardless of where you are personally on social media and how you measure your activity today compared to five years ago, your findings will be not be shocking.  We have all made individual moves forward.  So what about your corporate plan?  What moves has your Eye Cubed organization made or is preparing to make?

social-media-seo-logos

My company, PFP, started our LinkedIn Group “Where Your Credit Union Goes To Grow” in March, 2013 and the group consistently grows each month.  When you search Groups in LinkedIn under “Credit Union”, we are currently ranked #28!  That is a good start to a very robust plan.   Our purpose is to become national thought leaders and value generators for the credit union industry.  We are definitely on the best platform.  Nothing compares to LinkedIn to achieve the goal of B to B networking.

You cannot prove you can swim when you only have your foot in the water!

We have only just begun.  It is fair to say that our initial foray into social media has merely taken us out of the gate and represents a small fraction of our overall strategy.  When you combine our B to B and B to C strategies, we will be managing ten social media pages via five platforms in 2014.  We have a ton of work to do to build our community and provide meaningful value.

This aint no “Field Of Dreams”…. For everyone to come, we have to do more than just “Build it”!

There are three core competencies needed to have a successful social media game plan:

  • Content Acquisition
  • Marketing/ Dissemination
  • Community Acquisition

Most organizations are unwilling to excel at all three consistently over a long period of time.  If one of the above is ignored, the overall initiative will be off balance and will miss the mark.

  • It takes time to provide meaningful content.
  • It requires work to develop original thought.
  • It takes diligence to demonstrate effective distribution.
  • It takes effort to build a growing network.

You need “numbers” to play the numbers game!        

We need to get comfortable with the fact that “small” percentages of our network will see our efforts and a “smaller” percentage will act on it.  The good news is that those numbers are relative and become “big” when our social media community is “big”.  Like any marketing and sales strategy, metrics drive our activity.  As we develop a track record of actions and measurable results, we will improve the top line and bottom line by focusing on the activities that drive our metrics beyond our targets.

We are building an asset, not buying a lottery ticket.  Eye Cubed companies invest the time necessary to build by executing a sound strategy.  While social media is not a new concept to anyone, for most companies, infusing an effective plan into the culture is pure innovation and fits neatly into the Eye Cubed philosophies presented in the prior posts.

Eye-Cubed leaders need:

  • Vision to feel the Inspiration
  • Vision to see the Innovation
  • Vision to execute the Implementation




Innovation “SCREWED” The Wine Industry! What will it do to yours?

14 08 2013

glasses_wine_against_sunset

The sun sets on a warm summer evening.  You slide the chilled bottle of Kim Crawford Souvignon Blanc out of the ice bucket.  The sound of the bottle against the ice and the water dripping from its sides fills your ears. With towel in hand, you wipe the excess condensation away, creating the most perfect, romantic moment.  And now for the big finish!  You lift the corkscrew and raise it to the mouth of the bottle.  You crave that sound of the initial release as the cork breaks free and offers you the delicious, crisp liquid within.

“WHAT?  NO CORK?  A SCREW CAP?  YIKES!  My moment is ruined.”

No way!  In fact, you are on your way to an incredible evening. What just happened?

You experienced innovation within the wine industry, a process that took 45 years to evolve.  The Stelvin Screw Cap, by Amcor,  was developed in the late 1960’s yet had not penetrated the wine industry until recently.  In fact, the adoption rate in New Zealand was at a mere 1% in 2001.  By 2004, 70% of the wine out of this area was sealed with the Stelvin Screw Cap.

There were two issues.

  1. There were practical issues regarding quality control and the impact screw caps have on the product.
  2. There were damaging consumer perceptions of screw caps and the negative impact they have on the experiential value of wine.

INNOVATION’S IMPACT ON QUALITY

All concerns posed are real.  In order to move the innovation forward, testing must take place.  The supporters and detractors of the innovation must clear the air with regard to the facts.  In the end, if there remain concerns (real or perceived), those can be addressed and debated.  The less impact the innovation has on the original quality, the more likely it will be adopted.  Furthermore, there are many instances when the innovation improves the original quality of a product or process.  These facts must be explored and communicated throughout the industry.

CONSUMER’S PERCEPTION OF INNOVATION

What does the consumer think about the innovation?  Unfortunately, the answer to this question guides the impact the innovation will have on changing the industry.  Without consumer adoption, the market needs may be significantly limited.  The innovation may need a PR machine with the “right” supporters publicly pushing adoption.  Educating the public is also a strategic initiative.  By creating a wave of positive perception, the wave of demand will follow.  Breaking the perception barrier, if it is a factor, is clearly the key to success.

Eye-Cubed lessons abound within this story.

  • The atmosphere was ripe for inspiration
  • The industry had matured enough to be inspired for a change.
  • The issues “for” or “against” the innovation were addressed.
  • The plan to break the perception barrier was implemented.

Never pick a grape prematurely.  Never serve wine before its time.  And never underestimate the determination of an Eye-Cubed leader who has been inspired to innovate and brave enough to implement.





MARKET WATCH! The Best Investment Tip Available Today!

7 08 2013

Invest Short Term and Long Term In The Company of U!

Investment Tip

With all the external pressures grabbing at our time, it is never surprising that we neglect to invest time in ourselves.   I am not referring to meaningless ‘time’ that ultimately will be considered wasted.  I am specifically referring to intentionally maximizing the time you have to grow your most important asset, the asset you are 100% responsible for, The Company of U!

In the same fashion that we approach the challenges facing our industries and business, we need to relentlessly pursue personal change to overcome the struggles, challenges and issues specific to our own progress.   The commitment to The Company of U will reap the highest return.

  • Keep Investing in R&D

Never Stop Learning.  Challenge yourself with new courses and new skills.   Go out of the box.

  • Live Your Brand

Be true to yourself.   Live up to the reputation you have given yourself and do so throughout your day, every day.   Hold yourself accountable and recognize when you need to refocus and adjust.

  • Analyze Your Streams of Income

Manage your finances carefully and continually ask yourself:   “Am I satisfied with my balance sheet?”   Review revenue streams and expenses to keep The Company of U on solid ground.

  • Keep the President of U Healthy

When it comes to health, you can only control the things you can control.   And, the list includes eating, drinking, sleeping, exercising and getting checked-out!  The list might seem overpowering but Healthy Presidents need power.

  • Improve Communication

Miscommunications and misunderstandings cause stress.   Hone your skills.Think about what to say and how to say it to get the results you want.  Take responsibility for your words.

  • Enhance Collaboration

You can exponentially increase the value of The Company of U by developing a strong, dedicated team.  Create a positive environment to foster this synergy.

  • Plan to be Inspired

Give yourself the time and space to be inspired/  Test a variety of meditation and relaxation methods to free your mind of the ‘must dos’ and tap into your creative energies.

  •  Implement Change to the Company of U

Like every company in operation, you too need to evolve to remain relevant.  It takes many small steps consistently placed to effect change and see the desired results.   Make the journey worth it.

  •  Appreciate Your Past and Understand Where You Came From

You have a history that shaped you into the person you are today.  The Company of U cannot move forward without the past as a foundation upon which to stand and build.   You have accomplished incredible things to get where you are.  There are people in your life who have helped you achieve.   You have overcome obstacles and reached goals.   Never forget that as you break new barriers and push for greatness, you are your biggest asset!

There are many advisors looking to help folks invest their money.   They look for companies that have strong foundations with the greatest likelihood for sustained growth.  The greatest investment strategy that an Eye-Cubed leader can follow is simple.  Invest short term and long term in The Company of U!





Follow the Ye____ Br___ Ro__ To Collaborative Innovation

31 07 2013

follow-the-yellow-brick-road-5

When you put it all together, innovation is not a solitary endeavor.  You need collaboration.  But how do you do that?   Where does it fit in the process?  Most importantly…HOW DO YOU GET THERE?  The road is laid out in front of you today.  Simply put one foot in front of the other, and soon you will be walking towards Eye-Cubed greatness.  Do not trip along the way!

  1. Own the idea/innovation or solution.  This is the toughest step but necessary to get your innovative idea into the pipeline.  Use all of the resources available to you to evaluate the innovation, analyze the cost structure and strategize about the implementation.
  2. Develop the innovation as far as you can on your own.  Run with it.  Map out the plan.  Come up with as many obsticles as possible.  Overcome as many objections as you can foresee.  What technology will you need?  What resources are anticipated?  How long will the solution take to implement?
  3. Meet with individuals/ key execs (one on one) to get buy-in and gauge the reaction or objections to your idea. If you think about the solution day and night, you will have made the ‘Kool aide’ and have been drinking it all along.  Others need to be brought up to speed to where you are.  Tell the story with energy and conviction.  You need to sell the innovation.  Then do the hardest thing possible…. SHUT UP and listen.  Remind yourself that everyone has the power and capability to enhance your idea, uncover real concerns that can be overcome and add tremendous value to the innovative process.  This buy-in is a critical step in getting your innovation to the drawing board.  Do not come up short here.
  4. Listen to others for enhancements, add-ons that build on original thought.  Take all of the ideas and bring them forward with you to the next meeting.  Your innovation will take incredible shape and breathe a life of its own.  Momentum will build along the way as your team joins you on the Yellow Brick Road.
  5. Pull team together for a green-light thinking/brainstorm session.  Guide the discussion with strategic participation.  While everyone has participated individually, this is a time for the team to own the project.  Everyone will have an opportunity to build upon and enhance the idea further.  Avoid the common pitfall of doing this step too early.  You will end up with a watered-down version of your idea or concept.  What your company needs is the direction necessary to lead through the innovation process.
  6. Gain commitment from leadership to pursue innovation.  You need resources and time to execute the plan.  Agree on both and you are on your way!  Make sure you uncover the hard costs ($$$) needed as well as the softs costs (time and personnel from other departments within your company) that will result from the project.

Successful green light sessions have direction and a plan.  When you follow the Yellow Brick Road towards collaborative innovation, you already know the objections, enhancements, concerns and interest level.  You are way ahead of the game when you do the necessary work ahead of time!

Innovation needs direction, leadership and strategy.  To be considered an Eye-Cubed leader with the “Innovator” quality, you need to have the answers, not just the questions.  Everyone knows the questions.  To find the answers, simply Follow The Ye____ Br___ Ro__!