Welcome on board Eye Cubed Railway. Captain David Sussman speaking on our way to Innovation City aboard The Inspiration. Our super-speed train travels to the future faster than the speed of business. So buckle up and get ready to roll.
You are the select few ready to take the journey. Each stop is a critical junction taking us closer to Inspiration City. Allow yourself to disembark at each stop to re-orient. Finally, feel the power of stepping out of Inspiration smack in the middle of innovation!
First Stop Education Junction
Know the industry. There are a maze of streets out there. This means reading, studying and observing. Become familiar with the processes your competitors are following. Study newspapers and journals to determine trends. Know why some of your competitors are no longer in the game and what the new competitors are doing differently. Put a critical eye on the track your company has been following and evaluate your results.
Second Stop Finance Center
Know the Economics of your industry and your company. Each floor offers you the focus on a different key question. (1) What are the consumer trends? (2) What impact has technology had on the way you do business? (3) Has the global economy had an effect on your bottom line? (4) Are there local economic factors impacting you? (5) Is it difficult to hire competent employees? (6) Does your marketing effort have to be updated? (7) How recognizable is your brand? (8) Where are the bottlenecks impeding evolution? The questions (and floors) are endless. Take the time to ask yourself all of them. Each question has tremendous value.
Third Stop Solutions Canal
Just thinking about these aspects of your business will give you the impetus for developing solutions to the concerns you have uncovered while exploring the Finance Center. Perhaps you will come up with a solution for each issue. Categorize the potential solutions and focus the solutions on specific target categories.
Now rest as you traverse the canal! Yes, rest. Go to a quiet place—your choice—a comfortable couch, your bed, sitting in your car as you float from lock to lock. Shut off the phone. Quiet music is allowed if it silences the chatter in your brain. Give your mind the problems you want to solve—one at a time, and let this marvelous machine do its work. You’ve fed your brain a wealth of healthy information. It will digest and deliver.
Fourth Stop Innovation City
Not every idea is appropriate or will work. Nor is your organization ready for each idea as you uncover them. Since this is a personal journey, you have the control of which idea to bring forward. But don’t jump off the train too soon. Wait for the best time to step out of Inspiration and onto the solid footing of Innovation. For now, you will keep the possible solutions to yourself. Develop your strategy to disclose once you have safely arrived in Innovation City.
There are many ways to get from where you are today all the way to Innovation City. Some modes of transportation may be faster. Other modes of transportation may appear more attractive. However, when you get on this train, you are guaranteed an on-time arrival. Remember, it does not help your organization if you arrive in Innovation City too late. Nor does anyone want to crash along the way. The Eye Cubed Railway is the safest, most reliable means of corporate travel. We know you have a choice when it comes to Inspiration, Innovation and Implementation. We are thankful that you chose us. Enjoy your trip!