When You Speak Of INSPIRATION, What Language Do You Use?

15 10 2013

In a recent post, we posed that nothing happens without the determination to TAKE IT TO THE LIMIT when implementing goals.  Prior to setting plans in motion however, the first “I” in the Eye-Cubed formula—INSPIRATION must have been felt.  Let us be sure, before we move forward, that we are speaking the same language when referring to the INSPIRATION needed to thrive in today’s corporate environment.

We do not need a “Yeah! Rah! Rah!” motivational presentation where audiences are left with a positive shot in the arm and a motivational kick in the butt.   The inspiration residing within an Eye Cubed leadership team neither leads folks to walk on fire nor climb over mountains. That is definitely not what I’m talking about.   We need the down’n dirty Eye Cubed INSPIRATION that identifies a need, recognizes a problem or uncovers an awareness of a pivotal situation that gives a person an idea about how to fill a need, solve a problem or choose the right path.

Sledgehammer-Window-300-707643

Let us look at several examples about inspirational breakthroughs that have changed the way we think, shop and ship.

Steven Jobs and Michael Wozniak.  APPLE.   Today we can’t leave home without our phone and calling folks is one of the least popular things to do with it!   Think of the impact “i” life has had on your world in general, both positively and negaitively and specifically on many industries (tv, printed communication, shopping, photography).  Apple’s inspirational revolution required companies to Inspire, Innovate and Implement—or go out of business!

Sam Walton.  WALMART.   Here is discount shopping at the ultimate.  Sam Walton identified a market that was poorly serviced by Catalogue Shopping.  On-sight customers traveled to large city department stores for their “brick and mortar” experiences.  His inspiration brought discount stores to rural America.   His underlying philosophy of honoring the customer and his employees dominated Walmart’s culture and brand.   Now WALMART dominates our cities large and small.

Fred Smith.   FED-EX.  Based on his inspirational desire to bring over-night delivery systems that took advantage of technology, Smith wrote a paper/proposal on the subject while studying at Yale University.   It was quickly disregarded as an innovation lacking viability.  His experience and insight while in the military gave him the inspiration needed to pursue his dream.  Today, “Fed-Ex” is a verb; a word that universally means “overnight delivery”.

My very own company, PFP, took a life insurance distribution method and turned it into a hugely successful marketing process which, by far, spawned the leading provider of voluntary insurance products purchased by credit union members throughout the country.   The insurance industry’s revolution required INSPIRATION at its core when PFP founders identified the problem and came up with a viable solution.  With the goal of expanding critically needed insurance protection within an underserved market, PFP created a unique distribution approach and service model.   Upon reflection, the Eye Cubed INSPIRATIONAL process was clearly exemplified as part of PFP’s history.  It took inspired leadership, innovative products and relentless implementation to ultimately give rise to a great company.

post-it-note_ideas-inspiring-innovation

Eye Cubed companies possess the inspiration needed to evolve and Eye Cubed leaders are inspired to turn challenging opportunities into market dominance.  What factors are facing your business, industry or niche that requires inspiration powerful enough to spur the innovation that must be implemented today?

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: