Innovate From A Position of Strength!

2 04 2013

There is smooth sailing in your company.  You have a great product, your service is needed in your niche and your profitable.  So if it aint broke, then don’t fix it!  Right?

Unfortunately, this philosophy may be a sure sign of doom.   We can never take current success for granted because we know one thing for sure and that is true for all income streams.  They share the same fate if left alone.  They will eventually dry up.  Nothing last forever.  So what are you to do?

super-strength

Innovate when in a position of strength.

It is our roles as leaders to make our income streams wider, deeper or longer.  And even more important, we need to be capable of finding new streams of income.  There is no better time to dedicate your search than during good times.

There is a long timeline for successful innovation.  It may take years to develop a new idea, years to test it, years to gain the necessary buy-in for change and years to implement the innovation into the culture of your company.  What makes the process even more intense is the fact that more innovations fail along the way than are successful.  The odds are stacked against you.  To get one phenomenal innovation into the fabric of your company, you have to endure many ideas that fall by the wayside.

Therefore it is critical to continue to foster a culture of inspiration, innovation and implementation.  The Eye-Cubed atmosphere allows for a flow of results.  But it must be consciously maintained.  Decide on a specific budgetary item identified as “innovations” and invest annually in the process.  It takes time to build an appropriate pipeline to avoid skipping a year.

By maintaining the Eye-Cubed discipline of innovation, you and your organization have the greatest chance for sustained growth and flexibility on your way towards greatness.

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One response

18 04 2013
markkolier

Really good thought David. The idea of if you think it’s fixed – break it, is counter-intuitive yet essential to long-term success.

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